St. Jude Medical
With the development of new lead-less implantable pacemaker technology, St. Jude Medical needed a way to help doctors talk to their patients about the features and benefits of their new leadless pacemaker. The style was intentionally textbook to help make the information easier to understand. This video was developed for the European launch of the product (hence the size comparison to a 1 Euro coin).
To facilitate production, I developed project scope, and estimate and developed a scope of work document for approval. I hired a producer and editor, and I created all the animations and motion graphics in the video, consulting with the medical illustrators at St. Jude to ensure accuracy.
Role: Executive Producer, 3d modeler, animator