Hyatt

As part of Hyatt’s marketing strategy to elevate awareness of its daughter brands, I worked with the Events Marketing and Branding teams at Hyatt to develop this video loop.

It was designed to play within their tradesohw exhibit on a specially designed ‘Brand Beacon” tower, 16 ft tall, using 3 stacked 16x9 displays on each of its 3 sides.

Because dwell time is very short in a trade show environment, the daughter brands are displayed in quick succession, enabling viewers to appreciate the wide array of hotel brands available.

NOTE: scroll down and click the ‘full screen’ button to see the full video display.

Role: Executive Producer, client liaison, creative director